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About Green Travel in China


Green travel, ecoutourism, sustainable travel, reducing our carbon footprint, we are hearing these terms more and more these days, but what does it all mean? How can we all become “responsible travelers”?

Green Travel China, Detian Waterfalls, China

We asked William Smith, from Whole Travel, a portal for discovering sustainable travel opportunities, to answer a few questions on these very topics, and I think you will find his answers helpful and interesting. Enjoy!

1) What is sustainable travel in the simplest terms?   How can we explain what green travel means to our children?

Sustainable travel is tourism that preserves the environment while respecting and benefiting local communities – both today and into the future.

It can include nature trips to ecologically sensitive areas, visits to cultural heritage sites and even stays in urban centers. Ecotourism is one part of sustainable travel.

To us, sustainable travel means visiting incredible places, meeting great people and creating memorable experiences and adventures.

2) What are some examples of practices in which hotels/travel suppliers engage in sustainable travel? 

Green Travel practices include:
  • training and hiring local people

  • serving fresh, local products with a purchasing plan that includes at least 25% certified organic foods, sustainable agriculture eco-labeled foods, and/or locally produced foods

  • undertaking water conservation measures including the use of recycled/grey water, rainwater, dual or low-flush toilets, low flow showerheads, and the reuse of towels and linens

  • keeping supplier's gross revenue in the local region in which the supplier operates

  • emphasizing local products with a purchasing plan that include commercial relationships with small, local providers as much as possible

  • undertaking energy conservation measures including the use of alternative energy (wind, solar, biofuel, etc)

  • participating in a solid waste reuse/recycle program (paper, glass, aluminum, plates, utensils, shampoo, etc)

  • using non-toxic, non-corrosive, and biodegradable supplies

  • protecting the local environment through the prevention of the extraction of native flora and fauna, captivity of wild animals on-site, and artificial feeding of wild animals

  • using recycled, sustainable or local building materials during renovations and construction

  • educating visitors about the culture, history, and ecology of the local region, including local environmental protection efforts and social / cultural activities

  • selling locally produced handicrafts and other local goods

3) What are some simple ways travelers and children in particular can get involved and learn about Green Travel?

Travelers can get involved in a number of ways, here are some Green Travel tips which can be applied to your travels in China or anywhere else:
  • choosing responsible resorts

  • visiting small, locally-operated businesses

  • buying locally produced crafts and produce

  • eating meals made with organic and locally-produced foods

  • asking that their linens and towels aren't changed daily

  • using one bar of soap in both the bathroom and shower (versus opening two bars of soap which only then get thrown away)

  • turning off lights, air conditioning, and appliances when they leave their rooms

  • unplugging lights, tvs, coffeemakers, hairdryers and other appliances that aren't in use

  • going to local cultural attractions and events

  • packing lighter. Here are some more tips on traveling light

  • using public transportation or walking whenever possible

  • bringing their own toiletries

  • taking shorter showers

4) Environmental consciousness is reputed to be low in China.  What is the status of green travel here?

China is working towards a more sustainable future. Right now, China is hugely dependent on coal for its power and therefore needs to and is developing ways to use renewable resources like solar, wind, bio-diesel, and hydroelectric power instead of coal.

China's goal is to increase reliance on these renewable resources to 16% by 2020.

Other goals include reducing energy consumption per unit of GDP by 20 percent by 2010, as well as completing a plan called "Top-1,000 Program," to improve energy efficiency of the 1,000 largest enterprises.

These sustainable goals need to extend to and be adapted by China's travel sector as well through energy and water conservation and greener practices. 

Fortunately, the green travel trend is on the rise, and China has committed to 10,000 green, energy-efficient and environmentally-friendly hotels by 2010.

Yangshuo Mountain Retreat is a good example of a Chinese hotel dedicated to sustainability. It has drilled its own well to lessen its dependence on water resources in the area, has hired staff from neighboring villages, and plans to replace coal with alternative energy by 2009, to name a few of its sustainable practices.

A green hotel currently being built, is the Songjiang Hotel, set to be completed in May of 2009, which incorporates sustainability through green roofing as well as geothermal energy extraction.

There's also URBN Hotel in Shanghai, China's first carbon neutral hotel.

5) What are some ways that we as travelers can participate in supporting the local communities in China?

The biggest way travelers can support local communities is through ecotourism, meaning they can and should travel off the beaten path to cities and towns whose cultural diversity, animals, and people are at risk of disappearing due to rapid economic expansion, urbanization and mass-tourism.

Wenhai Ecolodge and Alou's Tibetan Lodge are two good examples of lodges based on ecotourism.


We want to thank William Smith again for taking the time to answer our questions on Sustainable travel and his views on Green Travel in China.

We hope that he has given you some great ideas and opened your eyes to ways we can all become better travelers in the future.

Be sure to check out the Whole Travel website and blog.

About William Smith and Whole Travel...

William joined Whole Travel after spending time as an investment banker. He spent time in San Francisco and New York, focusing on software and internet companies. He chose to shift gears in his career and pursue his passion for travel and sustainability. He has always enjoyed camping, fishing and soccer but more recently took up triathlon.  He now focuses his efforts on Whole Travel's strategy and keeping their globe-trotting operations under control and aligned in the right direction. He holds a bachelor's degree in international relations with a concentration in economics from Stanford.

The team at Whole Travel has searched the globe to bring together thousands of unique, undiscovered and most importantly sustainable travel destinations.

They bring this information to you in an easy to use, streamlined interface. Their aim is to change the way you search for travel - instead of thinking of dates and locations, think of experiences.

They are not a store and they don't sell travel. Their goal is simply to bring you the best and most unique content so that you can discover new destinations and have the travel experience of a lifetime.

Whole Travel "ranks" providers using a scale from 0 to 5, based on their: (1) environmental practices, (2) economic management, (3) social and cultural support, and (4) customer interaction. You can easily compare alternatives and decide who deserves your business.







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